Why Developing and Executing a Go-to-Market Cannabis Strategy issues Now as part of your

It’s essential to imagine about the* that is( industry not only from a competitive perspective, but also from an opportunity angle.

One area of certainty — in a year primarily marked by its uncertainty that is notable the strides produced in the legalization of cannabis. The 2020 election ended up being another turning that is exciting: Four new states joined the 12 existing markets with legal recreational cannabis, bringing adult use to 15 regions in just eight short years. Nearly one in three Americans now live in a state where those aged 21 and older can purchase and possess* that are( easily. This would expand considerably with the help of more East Coast markets poised to legalize into the future that is near legislation in New York, Pennsylvania and Connecticut.

It gets even better. With a new administration that is federal the probability of a mandate to decriminalize cannabis and a path to legalization through bills in Congress including the passage through of the greater amount of Act by the home of Representatives, with its lead sponsor Vice President Kamala Harris. Customer sentiment favoring legalization is expanding. In accordance with findings from Pew Research from 2019, two-thirds of Americans approve of adult-use in just what is becoming among those unusual issues that are bipartisan distinctions of viewpoint occurring predominantly along generational lines. This really is obviously illustrated by millennials, a demographic by which both Republicans and Democrats are very supportive, with 71% and 78% approving, correspondingly.[Read More @ Rolling Stone]

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