Bell Flavors hails hemp-primarily based ideas, naturalness and sugar reduction as important themes for 2020


29 Oct 2019 — At this year’s Meals components Europe (FiE), Bell Flavors & Fragrances EMEA will present a variety of taste options with a powerful concentrate on naturalness and wellness and effectively-becoming. From December three-five, the flavor property will showcase its taste options primarily based on hemp, as effectively as flavor inspirations for snacks, confectionery and beverage solutions. It will also showcase its innovations in sugar reduction.

New highs for hemp
A important highlight at this year’s show is Bell Flavors’ new organic variety of hemp flavors and extracts that are designed according to the existing development of hemp-primarily based item developments across all item segments inside the F&B market. The variety, as a result, is in-line with consumers’ expectations for clean label solutions and their associations with hemp as a superfood, notes the business. 

“The existing development of hemp-primarily based item developments across all item segments inside the worldwide meals and beverage market and the buzz about cannabidiol ( CBD) are most likely to fuel item innovations far beyond 2019,” Agneta Hoffmann, Teamleader Advertising Flavors at Bell Flavors tells FoodIngredientsFirst

“The current reputation of hemp can be attributed to consumers’ increasing interest in following plant-primarily based and totally free-from diets,” she states. In addition, hemp has gained higher value due to its nutritional added benefits. Hemp seeds are marketed as a superfood due to their higher omega three and six content material, along with very digestible protein comprised of all necessary amino acids. 

“Together with consumers’ aspirations for hemp as a superfood, its characteristic herbal and floral notes are also generating higher interest and lend a signature taste profile to a assortment of applications. These consist of non-alcoholic and alcoholic beverages, baked goods and confectionery solutions, and even sauces, condiments and marinades,” Hoffmann explains. 

The use of hemp extracts additional underlines the “better-for-you” trend, even though also possessing a premium appeal. “Both hemp flavors and extracts will, as a result, be noticed in an growing assortment of item launches inside the upcoming year,” she affirms.

Bell Flavors will additional present a complete portfolio of trend-inspired ideas for snack seasonings, prepared-to-drink tea, confectionery solutions, as effectively as other segments. These offerings are touted as delivering revolutionary suggestions for expanding manufacturers’ item portfolio and for building effective market place solutions.  

Naturaless and functional attributes coming to the fore
Bell will also concentrate on organic taste profiles for the category of non-alcoholic and alcoholic beer solutions, demonstrating beer flavor profiles and hops extracts that provide genuine sensory traits as effectively as functional attributes. 

“With the continual evolution of consumers’ aspiration for wellness and effectively-becoming, functionality and naturalness have turn into important traits when deciding on a item,” Hoffmann notes. “People are conscious of what they consume and what further wellness added benefits they can incorporate into their each day diets – or, on the other side, what components they need to keep away from in order to reside healthier.”

“Future possibilities for meals and beverages will primarily come from the plant-primarily based location. Primarily based on a enormous market place dynamic for option proteins on a worldwide scale, not only meat options will see a respective development, but also dairy-totally free white solutions,” she explains.  

Speaking about the meat totally free movement, it is evident that shoppers want to reduce down on meat, but do not want to compromise on excellent taste, Hoffmann muses. “Indulgence plays a big part, fueling the will need for flavor innovation as effectively as genuine, organic taste traits, such as roasted meat and other culinary meat profiles,” she continues. “At the identical time, flavor innovation will most likely come from combinations of numerous herbs and spices or regional spice mixes to provide an thrilling, but craveable taste encounter for younger shoppers.”

In addition, Bell Flavors will also target the mixture of organic components and culinary taste profiles to provide convincing options for savory item developments. With its variety of organic beef flavors, Bell caters to the increasing market place wants for beef-flavored item varieties in the EMEA area and also demonstrates its competency in generating iconic meat profiles. 

Click to EnlargeSugar reduction 
Bell Flavors strongly focuses on item options that respond to evolving customer wants. Thus, the business will also present its most up-to-date item developments for sugar reduction by demonstrating its “REDsugar” portfolio.

The variety of organic flavors is especially aimed to provide a taste remedy for sugar reduction in beverages, dairy applications, ice cream, bakery solutions and sauces. It has been designed to assist retain important sensory traits inside the numerous applications and highlight the sweetness, even though delivering a optimistic influence on mouthfeel and texture perception. The assortment of organic flavors focuses on clean label item developments and contributes to a reduce of the sugar content material by at least 30 %, based on the application. 

By Elizabeth Green

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