The FDA Approves the Advertising of Snus as a Safer Option

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Snus is a moist powder tobacco solution that is placed beneath the upper lip for extended periods. It is mainly common in Sweden, Denmark and Norway, exactly where it is legal and deemed an powerful harm reduction solution. In truth, snus has not only led to Sweden boasting the lowest smoking prices in Europe, but additional importantly, also to reporting the lowest prices of lung cancer across the continent.

Meanwhile a study from Rutgers University released earlier this year, had indicated that regrettably, the scenario in the US is unique. In spite of proof to the contrary, the researchers had discovered that most American smokers nevertheless think that snus is as dangerous as combustible tobacco.

The study titled “Smokers’ perceptions of dangers and harm from snus relative to cigarettes: A latent profile evaluation study”, had analysed the responses of 256 smokers in relation to their perceptions about the dangers of building lung cancer, heart illness and oral cancer when utilizing snus versus cigarettes.

Sadly, only about 17% had accurately stated that snus has decrease dangers for lung cancer, with 45% incorrectly saying that snus was equally or additional dangerous for all 3 illness-dangers, and 38% saying that snus carried improved dangers for oral cancer only.

The NNA urges the EU to comply with suit

A press release by the New Nicotine Alliance (NNA) has welcomed the improvement in the US and urges the European Union to abandon its “archaic and indefensible ban” on snus and comply with suit.

“..the EU is wedded to an out-of-date, unscientific and hence indefensible ban on solutions which are 99% safer than smoking, even though enabling cigarettes to be sold everywhere.”

“It is inexplicable why the EU continues to perpetuate the ban on European smokers picking out to switch to snus,” mentioned Mark Oates from the NNA. “Not only is the sale of snus permitted in the USA but they have now permitted 1 business to make the undisputed claim that ‘using snus rather of cigarettes puts you at a decrease threat of mouth cancer, heart illness, lung cancer, stroke, emphysema, and chronic bronchitis’, the distinction in method could not be additional stark, and it is the EU which is becoming reckless with its public’s overall health, not America.”

“The FDA has recognized that there is a continuum of threat surrounding nicotine use and that snus is at the incredibly low finish of that,” Oates continued, “this selection is a welcome game-changer as it acknowledges, very rightly, that safer nicotine solutions can offer you terrific prospective for smokers who want to switch from smoking to a safer option.”

“Public perception is crucial, and the US has decided that messaging conveying the relative threat of nicotine solutions is crucial details that can offer you terrific positive aspects to advancement of public overall health. By contrast, the EU is wedded to an out-of-date, unscientific and hence indefensible ban on solutions which are 99% safer than smoking, even though enabling cigarettes to be sold everywhere.”

There is “no valid explanation for snus to be prohibited”

Oates concluded by pointing out that the snus ban just does not make sense. “It is properly previous time that the EU stepped out of the 80s and followed the lead of the FDA. There is merely no valid explanation for snus to be prohibited in the EU, it is a shameful dereliction of duty which must be overturned at the initial chance.”



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