Exclusive Interview with New West Genetics President and CEO Wendy Mosher

New West Genetics is focused on bringing steady genetics to the hemp business enterprise. President and CEO Wendy Mosher spoke with New Cannabis Ventures about the company’s knowledgeable group, its analysis and improvement efforts and how she sees the competitive landscape for hemp genetics. The audio of the complete conversation is readily available at the finish of this written summary.

100+ Years of Agriculture Knowledge

The New West Genetics group has substantial knowledge in agriculture. Mosher’s background is in education, but she spent numerous summers functioning in labs. Dr. John McKay, a fellow co-founder of the enterprise and Mosher’s husband, is a plant geneticist. More than the 25 years they have been collectively, Mosher discovered about genetics and identified herself attracted to its sensible applications.

When Dr. McKay and Dr. Richard Fletcher decided to commence a business enterprise, Mosher was the great match to lead it. Neither Dr. McKay nor Dr. Fletcher had any business enterprise knowledge, but Mosher’s time as a teacher equipped her with the expertise to facilitate teamwork although pursuing objectives.

Drs. McKay and Fletcher bring knowledge in plant genomics and breeding. The group also incorporates Daphne Preuss, Chief Business enterprise Officer Frank Curtis, Director of Operations John Berlejung, R&D Production Supervisor and Sarah Hirstwood, Executive Assistant to the CEO.

The New West Genetics Group: Sarah Hirstwood (Front Left), Daphne Preuss (Front Center), Wendy Mosher (Front Proper), Dr. John McKay (Back Left), Frank Curtis (Center Left), John Berlejung (Center Proper), and Dr. Richard Fletcher (Back Proper)

Preuss comes from a genetics background. She was a professor at the University of Chicago, and she began a thriving sorghum breeding enterprise. Curtis, knowledgeable in adapting crops, led a wheat plan for 12 years prior to joining New West Genetics. Berlejung has an MSc. in soil and crop science. Hirstwood comes from a advertising background and leads the company’s social media and advertising initiatives. The enterprise also just added agronomist Daniel Willis to the group.

Steady Seeds and Extraction

Genomic understanding in the hemp sector is 100 years behind a crop like corn, and the sector desperately demands steady genetics, according to Mosher. New West Genetics is focused on developing and licensing steady, proprietary seeds. Building these steady seeds requires years. The enterprise started in 2014, and its very first steady seed was certified in 2017. The company’s seeds are certified by the Association of Official Seed Certifying Agencies (AOSCA).

New West Genetics is Focused on Proprietary Hemp Seeds

The enterprise has received patent claims for some of its novel varieties, and it is submitting a lot more claims to guard its perform. New West Genetics has a pipeline of new varieties rolling out each and every year.

In addition to its seed licensing model, the enterprise partners with extractors. Mosher is not concerned that uncertainty in the regulatory atmosphere for CBD will have an effect on New West Genetics. She sees continued demand for hemp-primarily based extract and appears forward to clarified regulations.

Investigation and Improvement

Hemp genomics R&D is a component of the New West Genetics approach. Dr. McKay publishes analysis by means of his perform at Colorado State University. Not too long ago, he has explored the combined influence of genetics and atmosphere. He identified that cannabinoids are largely (95 %) controlled by genetics, rather than the atmosphere. As in the globe of science, the study will will need to be replicated.

The enterprise has also worked on building enhanced cannabinoids to make extraction a lot more effective. For instance, New West Genetics has a zero THC solution. The breeding approach signifies concentrated THC does not will need to be removed at the finish of the extraction approach, saving a lot more than $1,000 per kilo, according to Mosher.

New West Genetics has also created a genetically skewed gender selection of hemp. Hemp is naturally dioecious, which means male and female flowers are identified on separate plants. The enterprise has skewed the ratio to 90 % female for the reason that possessing seed is precious and scalable. In contrast, the prevalent system of chemical feminization signifies the producer gets no seeds and will have to redo the pricey approach every season, according to Mosher. New West Genetics is aiming to make access to cannabinoids a lot more effective and higher-yielding.


Forming partnerships is a single of the challenges New West Genetics has faced as it continues to develop. Obtaining industrial partners with the capital and experience to provide on promises did not turn out to be genuinely viable till soon after the 2018 Farm Bill, according to Mosher. The enterprise has also identified it useful to perform with university partners.

The Competitive Landscape

On the seed side, New West Genetics serves organizations developing wholesale seed for grain. On the extraction side, it serves operators in the hemp and meals industries. For the very first 4 years of operation, the enterprise was protected by regulations and the inability of numerous states to participate in the sector.

1 of New West Genetic’s Hemp Crops

The enterprise now has a considerable head commence as a lot more competitors enter the space. It is as well early to figure out marketplace share, but Mosher believes the enterprise has the most scalable seed-primarily based hemp genetics. She welcomes the competitors as a necessity for constructing a robust sector but also recognizes the significance of capital when it comes to staying ahead of that competitors.

Funding and Future Development

At the finish of 2018, New West Genetics raised $three million. That capital has been made use of to invest in gear, especially significant as the enterprise ramps up to production mode, and higher-good quality group members. As the enterprise focuses on sales, Mosher is arranging to employ an individual with business enterprise improvement, sales, and seed licensing knowledge.

Mosher does not see an IPO in the company’s future, but it has often viewed as strategic partnerships.

This year is the company’s very first step into substantial-scale production and its very first year for income soon after years of building its steady genetics. Mosher expects income to develop 5x annually more than the subsequent 4 years.

As the enterprise grows, it will be focused on the continued improvement of genomic understanding. Mosher is searching forward to the industry’s perform on USDA compliance and the chance of hemp in animal feed.

To find out a lot more, pay a visit to the New West Genetics web site. Listen to the complete interview:

Carrie Pallardy, a Chicago-primarily based writer and editor, started her profession covering the healthcare sector and now writes, edits and interviews topic matter professionals across various industries. As a published writer, Carrie continues to inform compelling, undiscovered stories to her network of readers. For a lot more details get in touch with us.

Get Our Sunday Newsletter