The “Easy Rider” legend will be memorialized in a new cannabis brand, which is anticipated to formally launch in early 2020.
For most celebrity cannabis organizations, the advertising program is as basic as throwing a renowned face on a glass jar or naming a new strain right after a hit song. But for California’s newest celebrity bud brand, the weed, packaging, art, and notion is a tribute to a single of American cinema’s most legendary countercultural figures: Dennis Hopper.
Designed by Marin Hopper, daughter of the late Simple Rider star, “Hopper Reserve” not too long ago debuted a restricted edition test run of the brand in Southern California, with plans to formally launch statewide sometime in early 2020.
The beta solution initial appeared at the Option Herbal Overall health Solutions (AHHS) dispensary in West Hollywood, featuring a package that includes a gram of flower in a particular edition tin, two packs of rolling papers, matches, and a collectible card featuring a variety of pictures that Hopper took himself, such as a single of Andy Warhol.
“Before he passed away, Dennis told his daughter that when cannabis became legal, he wanted his personal strain,” AHHS owner Dr. Dina told Selection. “And the packaging reflects how he would’ve smoked it, rolling his personal and lighting it with a match.”
But although these particular edition tins labeled as just Sativa, Indica, and Hybrid flew off of the shelves, MERRY JANE was told that the appear and really feel of Hopper Reserve could alter substantially ahead of it hits widespread distribution. In a post from the brand’s Instagram web page, the organization says that Hopper Reserve will offer you “an unadulterated expertise that brings cannabis back to its basic pleasures — just as Dennis Hopper would have wanted it.”
When Hopper Reserve formally launches subsequent year, it will join the likes of numerous other celebrity canna-brands owned or operated by musicians like Jenny Lewis and Mickey Hart, artist Richard Prince, and fellow actor Whoopi Goldberg.
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