Headed up by our intrepid Trade Marketing Coordinator Vat Tan, our Brand ambassador program currently features 30 BA’s across California. Last month, for the first time, and certainly not the last time—our entire Brand Ambassador team met for a few days to get to know each other and talk about plans for the future. Everyone was invited down to the new headquarters. The event was a success and allowed us to create a real community of BA’s invested in educating consumers about the power of cannabis. What we took away from this incredible meeting of the minds is how diverse everyone is, from age, ability and interest area. The passion for the product is different for each person, but each reason offered—each unique detail—that our brand ambassadors can relate to customers. Our customers come to our clients with questions regarding their own life experiences, and we count on Brand Ambassadors to respond and recommend with compassion and care. And truly they rise to the occasion. The team went over communication strategies, future plans and explored all the benefits of up-and-coming products. With a more centralized base of knowledge and representatives in different areas, we feel like the brand and our Brand Ambassador team is stronger than ever. We’re thrilled to see new relationships building across this incredible team of individuals.