The moment Michigan Gov. Gretchen Whitmer, a Democrat, announced that she was banning flavored e-cigarettes, she was met with praise from an echo chamber.

Groups like the American Heart Association or the Campaign for Tobacco-No cost Youngsters, each prominent tobacco handle advocacy organizations, cheered.

“Whitmer has taken required and suitable emergency action to address the expanding epidemic of youth e-cigarette use by suspending sales of all flavored e-cigarettes in the state,” reads a joint statement from each organizations and a coalition of other groups like the American Lung Association, the American Cancer Society Cancer Action Network, and the Truth Initiative. “The youth e-cigarette epidemic is nothing at all brief of a public overall health emergency that should be urgently confronted.”

Whitmer’s executive order comes as anti-vaping interests achieve new fervor. New York Gov. Andrew Cuomo, also a Democrat, announced that he is directing his administration to investigate vape firms and their manufacturing processes.

Michael Bloomberg announced that he has committed $160 million to ban e-cigarette flavors nationwide.

Cuomo, in a press conference, also voiced his interest in banning flavors, as Whitmer did, in the close to future. A supply of mine employed by the New York State Division of Wellness speculates that Cuomo’s proposed ban will come in the kind of a public overall health emergency declaration.

“This is a frightening public overall health phenomenon,” Cuomo warned throughout this press conference.

Michael Bloomberg, the controversial billionaire owner of Bloomberg L.P., also announced that he has committed $160 million to ban e-cigarette flavors nationwide. In partnership with the Campaign for Tobacco-No cost Youngsters, the billionaire’s charitable foundation Bloomberg Philanthropies will function to finish flavored e-cigarette sales ostensibly for the protection of the young children.

“We will aid at least 20 cities and states pass laws banning all flavored tobacco and e-cigarettes,” Bloomberg wrote in a current New York Occasions commentary piece he co-authored with Matthew Myers, the president of the Campaign for Tobacco-No cost Youngsters. “We will evaluate the effect of these guidelines on youth use and share lessons with other cities and states.”

A prospective catastrophe?

These new developments from the tobacco handle space demonstrate a lack of remorse.

In Michigan, the fallout from Whitmer’s flavor ban has the prospective to be devastating to neighborhood companies and statewide public overall health.

The complete point of switching to vaping is to attempt to get away from smoking, which includes the taste.

Vaping Post not too long ago commissioned me to create and publish a specific report documenting the price the flavor ban is probably to have on tobacco harm reduction efforts in the state. In that piece, I quoted Michael Siegel is a prominent physician in preventive medicine from the School of Public Health at Berkeley (USA). He trained in epidemiology for two years for Disease Control and Prevention Center in Atlanta before moving to Boston where he currently practices.
Taking a firm stand for electronic cigarette, Michael Siegel has been personally attacked and excluded from focus groups around the tobacco issue, despite his high reputation in the United States and Europe. His positrons are clear: the electronic cigarette is at least as efficient as any other alternative treatments. He denounces the influence of the US classic cigarette manufacturers (which provide considerable assistance to help the most disadvantaged families and in terms of social security) and those he calls Big Pharma; some influences that affect the development of the electronic cigarette industry.

">Michael Siegel, a professor of neighborhood overall health sciences at Boston University, condemning the ban as a prospective catastrophe.

I followed up with Siegel, asking him to specify his issues.

“The majority of adult vapers choose flavored e-cigarette items,” he mentioned in an e mail. “The tobacco and menthol flavors are employed by a minority of vapers. A single of the causes for this is that the complete point of switching to vaping is to attempt to get away from smoking, which includes the taste. Also, the flavors themselves are attractive to several vapers, and add substantially to the enjoyment of the practical experience.”

Siegel’s logic also builds on the oft-cited Greek cardiologist Konstantinos Farsalinos, a fellow at the Onassis Cardiac Surgery Center in Athens, who has carried out substantial study into the public overall health applications of flavors.

“The possibility that an overly-restrictive regulation, such as banning the sales of certain flavor groups (specially fruit and dessert/pastry/bakery flavors), may possibly stop smokers from switching to e-cigarette use or may perhaps enhance the relapse price amongst former smokers who have managed to quit with the aid of e-cigarettes,” Farsalinos has argued.


Farsalinos posits the observation that restrictions on currently accessible flavored e-cigarette items, or definitely any form of ban and subsequent criminalization, could inadvertently backfire.

Vaping prohibition does not function.

A May well 2019 study published in the academic journal Epidemiology by Australia and New Zealand-primarily based researchers led by Frederieke S. Petrović-van der Deen of the University of Otago, in Wellington, discovered that vaping prohibition does not function, making use of New Zealand as an instance.

Developing on that study, Petrović-van der Deen’s fellow researchers, Tony Blakely of the University of Melbourne, and Coral Gartner of the University of Queensland, each in Australia, additional argued that nicotine vape legalization in their household nation could have a net achieve for public overall health.

“The availability of option nicotine items, like e-cigarettes, that could be an acceptable substitute for smoked tobacco for current smokers could make…innovative policy approaches viable alternatives, and function toward enhancing the overall health of all Australians,” the researchers create for the University of Melbourne’s Pursuit weblog.

No public forum

Regulatory regimes more than e-cigarette items, on these justifications, need to be danger proportionate and transparent.

The rulemaking pathway Whitmer’s ban goes down lacks each elements. Whitmer informed the public that she is issuing her ban via public overall health emergency powers she’s legally entitled to use as the chief executive of the Michigan state government.

Michigan law states that the governor can implement a market place restriction like the flavor ban if the state’s Division of Wellness and Human Solutions (MDHHS) files a “Finding of Emergency” with the Secretary of State. The specific report I wrote about the ban touches on this briefly. Nonetheless, it is undoubtedly an essential point for this argument.

When a “Finding of Emergency” is filed, the governor has the energy to accept the apparent public overall health emergency and problem regulations with no legislation or legislative approval. Below the state’s Administrative Procedures Act (APA) and Public Wellness Code, MDHHS can suspend any public notice and participation procedures if the discovering for an emergency is dire. That suggests the Whitmer administration is not necessary to host hearings with the basic public or stakeholders.

Trust me when Whitmer assured that she can act “unilaterally,” she definitely meant it. A single criticism of public overall health emergency rulemaking focuses on how a governor like Whitmer, or even the President of the United States, is primarily granted overly broad energy. There is undoubtedly an argument in favor of public overall health emergency rulemaking even so, Whitmer’s use of these powers is needlessly excessive and clearly politically motivated. If Whitmer balanced rulemaking and produced confident item access would face minimal effect, the outcome would have been pretty various.

“I really feel betrayed.”

The balanced rulemaking would also contain input from market groups, vape shop owners, and consumers. Practically nothing like this occurred. By design and style, Whitmer’s ban brings about additional issues than options.

The ban will force several shops to close.

For starters, the flavor ban only offers vape shop owners—primarily single retailer operations at that—30 days to comply. Even though the governor’s workplace has told me repeatedly that they will not comment additional till the final order is drafted, I have no indication no matter whether there will be any exemptions produced for specific flavors.

The ban, nonetheless, will force several shops to close. For the shops that keep open, they are probably to go underground. Possibilities are, item access will be restricted.

Professionals like Siegel and Farsalinos all agree that item prohibitions like the flavor ban could force vapers who rely on sweet non-tobacco characterized flavors to switch back to standard cigarettes.

I reached out to 40 vapers in Michigan. All of them from various components of the state. 19 responded to my requests. For the sake of brevity, I’ve only integrated stories and remarks from neighborhood vapers who I felt had been the most moving. The frequent concern amongst this diverse group of individuals ranging from 18 to individuals properly in their 60s and 70s, of all walks of life, is that they really feel Whitmer’s flavor ban will force them back to cigarettes.

“I really feel betrayed, to be truthful,” writes Matt DuCharme, a vaper from the town of Coldwater. “Betrayed by a government who is supposedly operating for the individuals, in the sense that they would take such a dramatic action that will actually decimate an complete market.”

DuCharme told me that he felt that the ban is a slippery slope. Greater however, a repeat of history.

“I worry that this action will not hold e-cigarettes out of the hands of minors, nor additional than the prohibition of any item has ever stopped somebody who was determined,” he lamented.

The return of additional harm

DuCharme’s words are a haunting reminder. For several, vaping is a saving grace.

Michael Russell, the “father” of tobacco harm reduction, is finest identified in this field for getting 1 of the very first to query the techniques of nicotine delivery. Nicotine is an addictive psychoactive substance that serves as the addictive element of smoking.

Russell noted: “It’s not the nicotine that kills half of all lengthy-term smokers, it is the delivery mechanism.”

This logic governs the tobacco harm reduction field and the related components of scientific study and public policy.

“The only point that got me off these horrible cancer sticks was flavored vape juice,” says Georgia Fishell, a vaper from the village of Roscommon.

Fishell, who is 69, was a smoker for about 30 years. Her story is like so several, which includes my personal. The moment she began vaping, she was capable to keep away from combustible tobacco items. Flavors had been essential for generating that switch and sticking to it, she mentioned, adding that she feels that vaping is a cleaner kind of nicotine delivery.

“With vaping, I really feel healthier,” she mentioned. “I do not cough up that nasty stuff any longer and really breathe like a healthier particular person.”

“I attempted most of the items on the market place to quit smoking to no avail. Vaping saved my life! Devoid of flavors I’m dead,” Fishell declared.

Cassidy Dorman, a vaper from the township of Higgins Lake, has a comparable belief.

“[I am] someone who went from a three-pack a day smoker that could not stroll a mile to vaping and consistently operating 5K road races (which I could in no way have performed although smoking cigarettes),” Dorman wrote in an e mail. “The choice to deny legal adults access to tobacco harm reduction/smoking cessation options to combustible tobacco items tends to make so small sense that it absolutely baffles me.”

On the frontlines

Melissa Dutoi, 46, told me that she has a worry for people’s overall health, not just her personal, mainly because of the flavor ban.

“I worry that this ban will bring about some, or even possibly most, to return to cigarettes,” she mentioned. Dutoi lives in the town of Lake. If you have study my preceding function, Kim Shilling Manor of Moose Jooce Vape Shops is a pal of mine and an occasional commentator.

Dutoi operates for Manor in 1 of her 3 shop areas in Lake and Cadillac.

“The majority of my consumers are more than the age of 40,” she added. “They have expressed their issues to me and inform me they do not want to commence smoking once again. They are so proud of themselves for quitting. I can study the worry in their faces that they will return to cigarettes. It is fairly heartbreaking.”

Dutoi voiced that she also feels that the fears related with underaged vaping and the belief that sweet nicotine e-liquid flavors had been produced for and marketed to minors are misguided.

“My other concern is that individuals will commence adding something they can feel of to their vape, which as far as I’m concerned is going to bring about an exponential quantity of overall health troubles,” she mentioned. “I personally really feel that this ban is only hurting the law-abiding, tax-paying citizens of the state. If require be, raise the vaping age to 21 and only let it to be sold in respected vape shops that care additional for individuals than the bottom line.”

Smoking young, vaping old

A single frequent characteristic of the several stories I heard was that vaping changed the life of individuals who began smoking at young ages. Federal information shows that most adult smokers started just before turning 18. For instance, I started smoking at the age of 12 and I was an “on-and-off” smoker for most of my teen years and into my very first months of college.

Vaping, as I talked about, is an escape from the years of tar and burning. So, it is not a surprise that several of the current promoting trends from vape firms have been targeted at adult customers who currently smoke. Juul Labs, to note, has the most visibility in this respect via the company’s current “Make The Switch” advertisement campaign targeting adults smokers more than 35.

Adult vapers are most probably former smokers, as well. Investigation supports this truth, as does the testimony several gave to me. Take Jen Hubert, for instance.

Hubert, a native to Northern Michigan, forwarded me an e mail she sent to Property Majority Floor Leader Triston Cole, R-Mancelona, exactly where she describes her story of switching.

“I smoked for 23 years, beginning at 15,” she wrote in the e mail. “I’ll be blatantly truthful.  Smoking combustible cigarettes was killing me. I attempted to quit.  Patches, gum, Chantix (gave me nightmares about killing individuals). None of it worked.”

She elaborated that after she switched from smoking to nicotine vaping, her life took a turn for the far better. Her overall health enhanced, and she was capable to commence getting a mother once again.

I’ve weaned down to the bare minimum of nicotine,” she wrote proudly. “I can now RUN with my kids…my 12-year-old and I just ran a 5K.”

Hubert also assured that she and her young children, 16 and 12, have “open communication” about her vape.

“Neither of them has touched my vape,” she mentioned. “Why wouldn’t you as a parent step up?”

Hubert’s story is not distinctive, either. Dennis Kaiser, a father of 1, told me that vaping was a current life-altering practical experience.

“I began smoking cigarettes at the age of 13 years old,” he mentioned. “I was a pack a day, Newport menthol 100’s type of guy. At nearly eight dollars a pack, immediately decreased overall health, and a six-year-old small boy begging me to quit so I could develop old to watch him develop up, it was time for me to quit smoking.”

Kaiser began vaping out of necessity, which was a choice he produced no additional than two weeks ago.

“My roommate went out and purchased me a Smok vape mod from Vape Ape in Mount Pleasant, Michigan, along with a bottle of fruit monster blueberry vape juice with only .three mg of nicotine,” Kaiser told me. “At very first, I had my vape in my hand continually hitting it. But, not after, have I craved a cigarette considering that. I attempted smoking a cigarette the morning just after I got the vape, and the taste of a cigarette that I’ve smoked for 21 years turned my stomach. It tasted so disgusting, I place it out just after only three hits.”

Kaiser’s story is pretty exciting to me, but not distinctive. This is specially the case when he mentioned: “I will not quit vaping.”

Substantially of what these vapers told me are shared sentiments amongst millions who vape. Men and women just will not quit mainly because of Whitmer’s flavor ban. Hopefully, this lesson will be discovered 1 day quickly.

Reporting from Michigan and Colorado.


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