A law firm representing numerous clientele in the cannabis sector is urging Weedmaps to set a date for its promised crackdown on unlicensed retailers marketing on the web page. Attorneys with the firm Zuber Lawler stated in a press release on Thursday that the move by Weedmaps will assistance help California’s legal cannabis sector and deal a blow to unlicensed operators.

“The selection by Weedmaps to cease carrying advertisements for unlicensed cannabis firms is a essential step for wiping out the black market place sector that undercuts legal retailers that play by the guidelines,” stated Manny Medrano, a Zuber Lawler litigation companion. “It’s significant to closely monitor this circumstance simply because in spite of Weedmaps’ announcement, the corporation gives no precise date for producing the promised alterations.”

On Wednesday, Weedmaps announced that “beginning later this year” it will need retail advertisers in the U.S. to offer a state license quantity on their listings on the cannabis info platform. Weedmaps CEO Chris Beals stated in a press release that will assistance each customers and legal cannabis firms.

“These enhancements to current safeguards on our platform will assistance individuals and adult-use customers uncover cannabis retailers that have supplied proof of state licensure,” Beals stated. “It also underscores our commitment to functioning with lawmakers and regulators to foster a flourishing legal market place.”

Weedmaps Dodges Lawsuit

The announcement from Weedmaps followed months of complaints from licensed cannabis firms that they had been becoming harmed by Weedmaps’ inclusion of advertisements for unlicensed corporations. In California, the Bureau of Cannabis Manage issued a cease and desist letter to Weedmaps more than its advertisements for unlicensed retailers in February 2018. The following month, Weedmaps replied that it would not comply with the order, citing protections beneath federal law.

Attorneys with Zuber Lawler say that they had been on the verge of filing a class-action lawsuit against Weedmaps when the corporation announced it would cease carrying advertisements for unlicensed cannabis enterprise. The suit on behalf of licensed cannabis firms would have sought injunctive relief against Weedmaps beneath Calfornia’s Unfair Competitors Law, which prohibits false marketing and illegal enterprise practices, “in this case the marketing of unlicensed cannabis items via Weedmaps’ numerous digital channels.”

Scott Benson, the CEO of Apex Extractions, a licensed cannabis concentrates manufacturer, told Higher Occasions in an e mail that the selection by Weedmaps is a constructive improvement for the sector.

“We are thrilled to see that Weedmaps is placing their help behind cannabis entrepreneurs who adhere to significant sector laws on a every day basis,” stated Benson. “This is a extended-overdue move for Weedmaps and we hope that other corporations will adhere to suit simply because it will advantage absolutely everyone in the legal cannabis ecosystem.”

Weedmaps to Help Social Equity Entrepreneurs

Weedmaps also announced on Wednesday that it was launching a plan to assistance social equity entrepreneurs apply for and safe licenses to operate in the legal cannabis sector. The plan will offer minority enterprise owners, who frequently face challenges securing licensing and capital, tools to assistance them navigate the regulatory procedure.

“For as well extended, unjust laws and regulations have crippled smaller-enterprise owners who want to make an truthful living and offer secure, legal cannabis items to health-related individuals and adult use customers,” stated Beals. “We hope to give a leg up to entrepreneurs that require and deserve help.”