The study titled, ”Natural American Spirit’s pro-atmosphere packaging and perceptions of lowered-harm cigarettes,” aimed to identify the impact of pro-atmosphere promoting on cigarette packaging, which is viewed about 20 instances a day by an typical smoker.

“ECO-FRIENDLY and all-natural meals merchandise are noticed as safer for overall health. That couldn’t be additional from the truth when it comes to cigarettes.”

The researchers carried out a survey, to gauge reactions to two key cigarette brands: Pall Mall, which is marketed as a discount brand, and All-natural American Spirit, which is a super-premium brand that functions a pro-atmosphere promoting campaign.

Of course, each brands have the identical overall health impacts, and are even owned by the identical corporation, Reynolds American. Regardless of this, the study participants which incorporated former and existing smokers and persons who had by no means smoked, regularly ranked All-natural American Spirit as much less dangerous to each overall health and the atmosphere.

“Ecofriendly and all-natural meals merchandise are noticed as safer for overall health,” mentioned study lead author Anna Epperson, a postdoctoral fellow with the Stanford Prevention Investigation Center. “That couldn’t be additional from the truth when it comes to cigarettes.”

Present smokers much more probably to think that eco-friendly cigarettes are healthier

The compiled information indicated that this bias was strongest amongst existing smokers, and by no means and former adult smokers seemed to have a much more realistic view on the harms of smoking. Of course this may perhaps be explained by the truth that existing smokers are much more probably to want to think that a item they use is much less dangerous to each their overall health and the planet.

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