The Havas Method to Cannabis Promoting

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You can study a lot from the French multinational marketing and PR giant.


three min study


This story initially appeared on Benzinga

Earlier this month, the French multinational marketing and public relations giant Havas announced the release of its cannabis division: Havas ECS.

The business, which is majority-owned by Vivendi SA (OTC: VIVEF) (OTC: VIVHY), announced it would open offices in New York and New Jersey and commence operations quickly.

Benzinga spoke with Rob Dhoble, who heads the agency’s new cannabis venture.

Laying The Groundwork For Cannabis Communications

“Our mission is to advance understanding of the endocannabinoid science,” Dhoble told Benzinga in a telephone interview. 

This motto may possibly sound like it belongs to an NGO rather than a for-profit business. But it is the strategic lengthy-term approach to cannabis communications that is being…

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