Dr. Mark Rubinstein, a pediatrician and formerly a top researcher with UC San Francisco’s Center for Tobacco Handle Analysis and Education, has been hired as Juul’s executive healthcare officer. Rubinstein is renowned for his study in teen nicotine addiction and has spoken openly about the dangers of vaping in minors.
The healthcare director will lead the Juul’s youth prevention applications and policy positions, and assist create relationships in between the business and the public overall health neighborhood.
As a outcome of all the backlash it has been facing, Juul Labs has been undertaking its utmost to restore its reputation as possessing harm reduction at heart, and says that this move was component of its work to curb teen addiction to its solutions. In a statement, Juul mentioned Rubinstein would oversee study on underage use of vaping solutions, lead the company’s youth prevention applications and policy positions, and assist create relationships in between the business and the public overall health neighborhood.
Critics on the other hand, see this as nothing at all but a ploy no distinct than the techniques adopted by Major Tobacco in the not so distant previous. Colleagues of Rubinstein, who are skeptical of Juul’s motivation are disturbed by the truth that the researcher accepted this position. “Even if you think in harm reduction, to go perform for a tobacco business … to me goes against all the things that anyone undertaking manage really should think in,” mentioned University professor Bonnie Halpern-Felsher, a fellow researcher on teen vaping, who has closely worked with Rubinstein.
Juul CEO Says Their Solution Was Never ever Intended For Minors
In the US, Juul has been singled out as the key culprit for the alleged teen vaping “epidemic” by many entities. In the documentary, “Vaporized: America’s E-cigarette Addiction,” which premiered this Monday, Juul’s CEO Kevin Burns was asked what he would say to a parent whose youngster is addicted to Juul.
The CEO, who joined Juul in late 2017, mentioned that he would say he’s sorry and that the business has under no circumstances targeted teens. “First of all, I’d inform them that I’m sorry that their child’s utilizing the item,” mentioned Burns. “It’s not intended for them. I hope there was nothing at all that we did that produced it attractive to them. As a parent of a 16-year-old, I’m sorry for them, and I have empathy for them, in terms of what the challenges they’re going via.”
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