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Denver-primarily based Dixie Brands Inc. revealed on Thursday that they have accomplished a breakthrough in the water solubility of THC via ingredient management and a proprietary emulsification course of action which the firm says presents marked improvements in the uptake of cannabis-infused liquids.

Dixie plans to implement the new course of action in the manufacturing of their existing beverages and tincture merchandise as effectively as in a new line of flavored and unflavored drink additives to be marketed beneath the FUSE brand name.

“Dixie was amongst the initially to market place with a cannabis-infused beverage practically a decade ago, and we have remained at the forefront of analysis and improvement ever because,” mentioned Dixie CEO Chuck Smith in a statement. “That concentrate on innovation has enabled us to expand into 15 solution categories, and like any other prosperous CPG firm, we are constantly striving to enhance our solution offerings.”

Smith says that a quicker-acting formula is the subsequent step in the company’s ongoing quest to offer superior service for individuals and other customers.

According to Dixie, beverages enable to bridge the gap for persons who are curious to attempt cannabis merchandise as an option to alcohol a trend that the firm says has been driven by the millennial demographic.

Analysts at Canaccord Genuity estimate that the cannabis-infused beverage market place could be worth $600 million by 2022, with THC-infused drinks representing $340 million of the total.


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