Alex is the creator of the Immediate Crush. Initially from throughout the pond, this Kiwi relocated to Melbourne for its unparalleled tradition of creativity. His pure aptitude as a cocktail bartender is matched solely by a robust sense of journey and a excessive degree of technical means. Take a look at his abilities IRL at Ends & Means in Fitzroy.


How does gin make you’re feeling?

Gin makes me consider the story as a lot because it does flavour. I determine with the product that has a soul, and because the first spirit, I ever understood gin is one thing that may carry a major quantity of weight.


How does cannabis make you’re feeling?

Hashish is not one thing that is been a big a part of my life, however I do know it nicely and endorse the advantages.


Instant Crush

Do they go nicely collectively?

I by no means thought that the 2 would go nicely collectively till I understood the Myrcene ideology and gained a greater information of distillation. Now it looks as if the most effective candidates for an fragrant, textured gin.


If you use gin in your drinks, how would you like individuals to really feel?

Once I use gin in my drinks, I need individuals to really feel a connection to the story behind each the gin and the drink in entrance of them. Most occasions I attempt to tailor that drink to them in the intervening time, which implies that each the gin and drink turn out to be theirs.


What’s your relationship with the cannabis plant?

 I do not actually have a relationship to Hashish, past a good degree of respect. I feel it ought to be authorized and might do lots of good. In spite of everything, alcohol causes way more social points than weed!


Instant Crush

Who would you moderately serve, a drunk or a stoner?

I do not actually care who asks for a drink, however drunk or stoned each I would not have the ability to serve them.


Inform me one factor you’d wish to see the change in your business?

I would like to vary the disconnect between hospitality as a profession and one thing that allows us to cover our struggles behind personas, booze or medication. Hospitality is usually a tousled gig, and all of us want help to get by that when it occurs.


What’s your future dream?

My future dream is to have or work a bar I’ve constructed, stocking and serving the fascinating merchandise of the world to company that care to expertise and study them. Having a distillery out again would not be too unhealthy, both.



Take a look at extra of Alex’s work at