C21 Investments Inc (OTCMKTS:CXXIF) introduced on June 25 that it shaped a brand new B2B firm known as C21 Provide Co that can deal with the wholesale distribution of cannabis.

The primary intention cause that C21 Investments shaped the brand new agency is to deal with the wholesale provide of cannabis to different cannabis companies, thus its B2B strategy. The brand new enterprise will subsequently be aimed toward expediting the guardian firm’s B2B efforts. It should notably accomplish that by its client packaged items (CPG) manufacturers.

C21’s roles within the grand scheme of issues

A few of C21’s CPG manufacturers embrace; Firma Farms and Hood Oil which function in Oregon, Dab Society, and Phantom Farms, amongst others. The brand new B2B firm will distribute CBD and THC merchandise reminiscent of cannabis oil extracts, pre-rolls, and cannabis flower.

“C21 Provide Co. is a key a part of our vertical integration mannequin that can present a one-stop store for dispensaries who need to distribute our extremely revered CPG manufacturers,” said C21 Investments CEO and President Robert Cheney.

The CEO additionally famous that C21 Provide Co will act as the principle and maybe the one level of contact for the corporate’s wholesale companions. It should subsequently enable these wholesale companions to entry environment friendly invoicing and order processing, thus making the merchandise extra accessible. C21 Provide Co.’s objective is to offer a excessive stage of providers, high quality, and professionalism.

C21 Investments elects Sonny Newman as its new CEO

On to some newer developments, C21 Investments kicked off this week with the announcement that it appointed Sonny Newman as its new CEO and president. Newman will take over the corporate’s management from Cheney. He’s adequately certified to be on the assist of C21 contemplating that he’s already accustomed to the right way to run cannabis operations.

Newman is the founding father of Silver State Cultivation and Silver State Aid in Canada. Apart from that, he has additionally been concerned with different corporations in numerous sectors together with electronics distribution, manufacturing, funding, and actual property growth. Up to now he has proved to be extremely dependable in relation to monetary self-discipline and strategic investments, and thus why C21’s administrators believe in him.