Cameron Ray Rexroat is the bright-eyed entrepreneur you see throughout Simply One other Jay’s web site and Instagram web page. He’s puffing on pre-rolls in a forest of redwoods, laughing over bong rips with associates in excessive locations and casually rolling up on marble trays. However there are literally two brains behind this firm’s try to make cannabis extra stunning in a world nonetheless making an attempt to stigmatize the plant.
Rexroat and his associate Nick Abell are on a mission to convey illustration to the cannabis business. They do that by way of their way of life images collective, which focuses on a health-centered strategy to consumption with upscale aesthetics. They provide companies to manufacturers and influencers in want of assist pulling collectively their digital content material, whether or not it’s pictures, commercials, endorsements or social media administration. And it began with a easy want to vary the way in which we have a look at cannabis.
“The title for our model truly happened someday after we had been simply smoking and having enjoyable,” Rexroat explains. “I had began noticing on social media that cannabis wasn’t being showcased within the elevated approach that it deserved. We had been simply sitting round, arising with names and we got here up with ‘Simply One other Jay’ as a play on the phrase ‘simply one other day,’ just like the Woman Gaga tune.”
Since they run their very own firm, Rexroat and Abell get to decide on who they work with and the way they share their sources. For them, it’s not all about being profitable. They are saying they’re deliberate about teaming up with others who share their values and need to transfer the business ahead.
“I like working with shoppers which have actually sturdy ethics and a powerful goal,” Rexroat says. “It’s actually refreshing to work with people who find themselves dedicated to representing cannabis appropriately, as a result of not solely does that set a normal, it additionally raises the bar and units the cannabis business aside.
It’s been necessary for the duo to not solely assist to enhance the look of
“We had been noticing we had been solely showcased in occasions resembling Satisfaction Month, however after that it was like we by no means existed,” Rexroat says. “[Now], that may be a enormous driver in all the things that we do. We have to break down not solely the stigma, but in addition educate individuals about cannabis and spotlight discrimination that’s happening inside the business.”
However regardless of obstacles within the pathway to creating a very inclusive business, they’re hopeful that issues will proceed to evolve as extra girls, individuals of colour and different underrepresented teams in cannabis make area for themselves.
“With this being our second 12 months within the business, I’ve observed an enormous distinction in cannabis promoting. I’ve seen individuals who share our similar values for imagery rising from the business and that’s actually necessary,” Rexroat says. “The primary purpose is to make sure that we’re not making the identical errors as all people else.”
Trying Ahead to the Future
Proper now, these entrepreneurs are focusing their vitality within the path of a transfer to Portland with a purpose to escape the lag in laws the place they reside in Arizona. Although medical marijuana was legalized within the state in 2010, Arizona only in the near past handed the testing invoice that will require all corporations to check their merchandise for contaminants like mould and pesticides.
Rexroat and Abell really feel their state has an extended strategy to go, in order that they determined to maneuver on to greener — and extra superior — pastures.
“Our transfer can be motivated by the present lack of variety within the state that we stay in,” Rexroat says. “We simply need to set ourselves aside in several areas and be taught.”
Transferring ahead, Simply One other Jay has hopes of crossing over into different industries, significantly the style business, the place Rexroat started his profession. Their ambitions have been bolstered by the truth that style publications have an consciousness of cannabis — however Rexroat feels assured there’s extra work to be carried out in that area.
“Articles about cannabis have been revealed by the likes of Vogue, however they weren’t written nor photographed by individuals from the cannabis business, individuals of colour or people who find themselves homosexual,” he says. “I’d like to problem them to to not simply speak about cannabis, however to incorporate the individuals who symbolize it as effectively.”
TELL US, have you ever ever posted any photographs of your cannabis consumption on social media?
Initially revealed in Concern 37 of Hashish Now. LEARN MORE