Welcome to the Dazed Beauty Digital Spa, a space where you can come to escape the stresses of everyday life.
Last month, to celebrate the arrival of her fourth child, Kim Kardashian threw herself a CBD themed baby shower, where guests including Chrissy Teigen and Paris Hilton were invited to create their own CBD infused products, from oils to bath salts, and treated to relaxing massages, with the afternoon culminating in a group sound bath. A month before this, Kourtney Kardashian had taken to Instagram with a naked selfie to announce the launch of Poosh, a new lifestyle platform that offers advice on everything from workout hacks to natural beauty alternatives. The Kardashians were cementing their move into the wellness space; wellness has officially gone mainstream.
Of course, wellness had exploded into public consciousness well before this. Moving beyond a relationship purely with illness and disease, wellness has come to signify a proactive approach to improving both physical and mental health, one’s general well-being. Today, wellness culture is everywhere. You can’t go online without being bombarded with articles about miracle elixirs that promise “inner radiance” or walk down the street without seeing someone on their way to a Soul Cycle class clutching their Starbucks matcha green tea latte. It’s broadened the categories of sex, fitness and health to include thoughts, feelings and emotions, and even a heightened sense of spirituality. We see it in the apps we download like Headspace and Moody Month – mechanisms designed to track our bodies, thoughts, and emotions, offering us feedback on how to feel good. It’s in the beauty products we use, our crystal infused face masks, our jade rollers, our CBD laced skincare serum, and the people we follow on Instagram, whether that’s lifestyle gurus like LA-based Bruja Bri Luna, whose online platform The Hoodwitch offers holistic lifestyle advice with a witchy twist, or Gabi Abrã, the brains behind Sigh Swoon, the IG account making funny and relatable wellness memes.
In 2019, we’re living in an era of great political and social uncertainty; we’ve never been more stressed or busy, or distrustful of those in positions of power, particularly when it comes to things like healthcare, the environment, matters of gender, race, sexuality, and mental health, and even basic human rights. It’s no wonder then that people are turning to alternative methods to make themselves feel better, stronger, or simply more relaxed. As such, the global wellness economy is booming. In 2017, it was valued at $4.2 trillion, a 12% increase from 2015, growing twice as fast as global economic growth. It’s only going to get bigger. But with growth comes problems.
From the rise of luxury self-care and the speed of technological innovations, which have inevitably led to growing prices in the realms of health and fitness, to the whitewashing of mainstream practices like yoga, meditation and breathwork, the wellness industry has started to build up a reputation for being exclusive, overwhelming and outdated, as well as inaccessible to those who arguably need it most. Wellness could and should be for everyone, which is why we’ve created the Dazed Beauty Digital Spa, an immersive space designed to make you feel healthier and happier away from the stresses of everyday life. Join us for a week of interactive classes, think pieces, quizzes and meditative podcasts with the overall aim of questioning the meaning of wellness today and helping you to feel more relaxed.
Welcome to the Dazed Beauty Digital Spa, we hope you enjoy your stay.