- Hemp business DiemCBD will launch an augmented reality (AR) game for attendees of NASCAR’s Coca-Cola 600 race more than Memorial Day weekend, per an announcement. The app has players gather virtual tokens, like the gameplay of Pokémon Go, for coupons and no cost goods though exploring the Charlotte Motor Speedway.
- DiemCBD is supplying discounts and giveaway on goods infused with cannabidiol ( CBD), a non-psychoactive compound discovered in cannabis plants that relaxes the physique with out hallucinogenic effects.
- DiemCBD’s CBD-infused goods consist of oil, tinctures, capsules, gummies and vaporizer pens. The business collaborated with promoting business Swag’r on the AR app, according to its announcement.
With the introduction of an AR practical experience, DiemCBD is urging attendees of the Coca-Cola 600 race to gamify their go to by walking about the raceway and collecting virtual tokens for discounts and solution giveaways. AR apps offer a much more immersive practical experience for mobile customers though providing brands direct manage more than their promoting messages. Gamification of activities like reside events adds to the entertainment worth and can prolong brand exposure amongst mobile customers. AR games equipped with geolocation characteristics, as noticed in 2016’s hit game Pokémon Go, can aid to guide smartphone customers to go to certain areas, such as a shop or pop-up booth at an occasion.
DiemCBD is not the only brand to make an AR practical experience for a NASCAR occasion. Coca-Cola final year sponsored an AR practical experience in NASCAR’s mobile app that let racing fans immerse themselves in highlights from the 2018 Monster Power NASCAR Cup Series Playoffs. The NASCAR Playoffs AR Knowledge Refreshed by Coca-Cola gave smartphone customers the sensation of stepping by means of a virtual portal and into a 360-degree view of the occasion, which extended the brand’s presence beyond customers physically at the race to also attain these at property.
AR games have grown increasingly well known more than the previous couple of years given that Apple and Google released computer software tool kits to aid app developers much more effortlessly make and incorporate AR experiences into their apps. Brands have added well known immersive characteristics such as virtual scavenger hunts, photo filters and lenses. Current examples consist of comfort shop chain 7-Eleven, which final month added “Pokémon” characteristics to its loyalty app as component of a promotional tie-in for the film “Pokémon Detective Pikachu.” Clothes retailer Tillys final month gave higher college students a likelihood to win prizes by competing in an AR mobile game at its 229 retail shops. In addition, as component of its promotion tie-in with the National Football League, Pizza Hut introduced an AR-powered Beanbag Blitz app that worked with its pizza boxes.