David Bronner, the CEO of Dr. Bronner’s, announced Monday that he’s partnering with Flow Kana to start out a new, ethical cannabis business. And they’re providing away all the income to charity, as well.

The new business, Brother David’s, promises to stick to environmentally sustainable practices. Only outside, sun-grown weed will be offered by the venture, which is Sun + Earth certified. Offered current reports that cannabis enterprises consume up electrical energy, create untold tons of waste, and dump toxins into the water provide, the news comes as a breath of fresh air.

Cannabis is our sacred ally, assisting us heal, connect and appreciate each and every other, and elevating our consciousness into the magical living moment,” Bronner wrote on the Brother David’s web-site. “ Cannabis need to be grown and consumed consciously, respecting its connection to the land and the individuals who develop it. This consciousness not only enhances the good quality of the cannabis, but the good quality of our practical experience with it.”

The web-site also assured its loved ones-farm workers would be “fairly-paid.” As for its charitable donations, the business has but to state which charities will obtain its proceeds.

Bronner gained some notoriety in current years for his cannabis activist hijinks. In 2009, he was arrested for tilling the soil in front of the DEA’s headquarters in Washington, DC, to plant hemp seeds. In 2012, he was arrested once more for attempting to plant hemp on the White Residence lawn.

Dr. Bronner’s is the greatest organic soap business in the globe, valued at a supremely cool $50 million. The business has donated $five million to legalization efforts across the nation.

Naturally, Bronner does not need to have the income, but the rest of us do need to have superior approaches for expanding great weed. Here’s to Brother David’s and Flow Kana setting the typical for the rest of the business.

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