HempToday will launch a Spanish-language edition of its top international hemp market site on Earth Day, Monday, April 22. The edition, HempToday en Español, is beneath a licensing agreement with Hemp Engineering and its CEO Ramon Granados signed earlier this month.
“With 600 million souls, the Spanish-speaking globe represents massive customer markets,” Granados mentioned, stressing the function hemp could play in Latin America. “This moment delivers an extraordinary chance for governments, universities, investors, startups — all stakeholders — to align on a typical vision for a robust hemp market.”
Connecting men and women & corporations
“Our target with HempToday en Español is to reflect that dynamism and chance, and support speed up market improvement by offering critical company news and evaluation. The crucial point is connecting men and women and corporations who can assistance every single other,” Granados added.
Beneath the licensing partnership, HempToday en Español will have rights to the HempToday brand, translation rights to HT’s original English language content material, consulting and company improvement assistance. In return, HempToday’s international platform will have translation and distribution rights to Spanish-language content material generated by HempToday en Español’s sources on the ground in Spanish-speaking nations.
HT expands attain
“The partnership offers us a lot higher attain and penetration primarily based on language alone,” mentioned Kehrt Reyher, CEO at HempToday. “And it will naturally broaden our news coverage as we start to far more closely track the market in Latin America.”
HempToday considering that 2017 has published a Japanese language edition beneath the path of entrepreneur Riki Hiroi, Every Japan, a extended-time cannabis activist. The partners will launch the very first-ever ASACON hemp conference October 11-13 in Asahikawa, Japan.
Granados is veteran executive
Granados, who serves HempToday en Español as Common Director, is founder at Hemp Engineering, Perth, Australia, which is also building a vertically integrated network of corporations active in industrial hemp and health-related cannabis. He holds a Civil Engineering Degree from Florida Institute of Technologies, USA, and has far more than 30 years encounter in project management for substantial industrial Engineering, Procurement, Building (EPC) enterprises, with far more than $eight billion worth of commissioned projects beneath his belt.
Additional joint activities planned
The partners in HempToday en Español mentioned they program to jointly create additional networking and experienced education activities in Spanish-speaking markets about the globe. HempToday currently hosts an annual series of topical hemp market micro-summits at its Poland-primarily based Center of Excellence in cooperation with Czech firm Hempoint and the European Industrial Hemp Association.