“It was all a dream.” So starts Notorious B.I.G.’s mega smash hit “Juicy,” but now his son CJ Wallace is bringing some of these dreams into reality. This week Wallace announced he’s launching a cannabis business in honor of his late father referred to as Feel Huge, and revealed why he’s becoming an advocate for cannabis legalization.
Feel Big—which Wallace founded along with his stepfather, music executive Todd Russaw and entrepreneur Willie Mack—will release cannabis solutions like pre-roll joints, gummies, vapes, apparel, and additional. The company’s solutions will concentrate on marijuana’s potential to inspire “creativity, contemplation, and healing.”
Their very first solution, produced in collaboration with Lowell Herb Co., is The Frank White Inventive Blend pre-roll pack, inspired by Biggie’s alternate mafioso ego, Frank White.
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“I’ve often been inspired by my dad and his alter-ego, by the ghostly figure of Frank White,” Wallace told Esquire. “I’ve often wanted to play with that, and this was my possibility to do it. A lot of folks do not truly know this, but my dad truly went to jail a couple of instances. His longest stint was about nine months. And that is when he produced his choice to take his writing, his craft additional seriously.”
Wallace also talked about increasing up about the music market (his mother is Faith Evans), and seeing artists like Usher, 112, and Whitney Houston in his home.
“We had this dope studio in the basement, and me and my brother and my sister, we have been music heads,” Wallace mentioned. “We have been a musical family members. We just loved becoming about that complete approach. And cannabis was often component of the approach.”
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But Wallace was also cautious in rolling out his new venture, wary of all the new cannabis firms and brands hunting to money in swift in the nascent market. Wallace, along with his cofounders, think that marijuana firms also have a duty to fighting for cannabis reform and expungement efforts. The firms who do not participate are hurting the rest of the market additional than assisting it.
“We speak about this nearly every single day now. Just every single other brand that is out there, if they do not have a criminal justice angle, they’re carrying out a large disservice to everyone,” he mentioned. “Everybody has, or should really have, a duty to speak on that and do as significantly as they can to right these wrongs.”