Celebrity cannabis advocate Montel Williams announced on Wednesday that he has reached a settlement in a lawsuit against a firm that allegedly utilized his name and likeness to sell CBD oil with no permission. Below the terms of the settlement, Timothy Isaac of Arizona and a variety of entities he owns or is connected with have agreed to refrain from ever making use of Williams’ name, image, or likeness in its marketing once again. Williams has been an outspoken supporter of health-related marijuana and will be a keynote speaker at subsequent week’s Cannabis Science Conference in Baltimore.

“We are really pleased that our customers Mr. Williams and Montel Williams Enterprises have been in a position to amicably resolve this litigation with the named defendants,” lead lawyer in the lawsuit Marc Rachman mentioned in a press release. “It is normally a challenge to ascertain who is behind false celebrity endorsements on line, but we think we have been profitable in ferreting out lots of of the parties that have been involved in the unauthorized use of Mr. Williams’ name and likeness. ”

Seniors and Vets Scammed

Jonathan Franks, a spokesman for Williams, told Higher Instances that following the celebrity announced the launch of his cannabis brand Lenitiv in 2017, scammers started promoting their merchandise as if they have been Williams’ merchandise or endorsed by him. Articles about his firm published by outlets such as Forbes and ABC had been altered and republished on line with hyperlinks that directed to shady e-commerce web-sites. When a consumer decided to attempt the merchandise purported to be endorsed by Williams, they would finish up getting scammed.

“They would sign them up for trials and then lock them into costly credit card rebilling arrangements exactly where there was definitely no way to cancel,” Franks mentioned of the defendants.

The unauthorized charges triggered overdraft costs for some shoppers and led at least one particular to modify bank accounts. Franks mentioned that Lenitiv began receiving complaints from shoppers who believed they had bought merchandise from the firm but rather got scammed.

“It’s upsetting to hear from senior citizens or veterans or men and women who are sick who fell for this and got taken for a ride,” he mentioned. “This was not a harmless revenue-generating scheme. They have been hurting actual men and women.”

Franks declined to reveal any economic terms of the deal, saying “that element of the settlement is confidential.” He did say, on the other hand, that any prospective monetary compensation was far outweighed by the expenses of the legal action. Profit, according to Franks, was in no way the purpose for Williams.

“I would contact this an operation to take back his name in the cannabis space from men and women that had no appropriate and no organization to use it in the initial spot,” he mentioned.

“Montel’s not the only celebrity that has been targeted by this sort of shady advertising and marketing activities,” he added. “They’re generally ignored mainly because they’re hard and costly to address.”

Franks noted that other businesses in addition to the defendants in the lawsuit had also been stopped following making use of Williams’ name and likeness in their advertising and marketing.

“The lawsuit was element of a bigger, ongoing work to hold accountable several folks and entities, who by way of the use of affiliate network advertising and marketing, flooded the world-wide-web with false endorsements making use of Mr. Williams’ name and likeness to deceive shoppers into purchasing CBD merchandise,” he mentioned in the press release. “Thus far, we have settled with various other marketers unrelated to Mr. Isaac who engaged in comparable conduct and our ongoing investigation may possibly properly outcome in additional legal actions.”

Sorry, Not Sorry?

The defendant denied any wrongdoing in a statement supplied to Higher Instances by Franks’ pursuant to terms of the settlement.

“I and my businesses in no way sanctioned the use of Montel Williams’ name or image in the advertising and marketing of our CBD oil merchandise,” Isaac mentioned. “We are definitely sorry to Mr. Williams and everyone who bought our CBD Oil merchandise if they have been misled into believing that Mr. Williams had endorsed or was otherwise affiliated with these merchandise. I utilized affiliate networks and affiliate publishers to market my merchandise and various of them apparently utilized Mr. Williams’ name and image with no permission, despite the fact that I did not direct them to do so.”