Couple of musicians have the cannabis cachet of avid toker Willie Nelson. The nation music star’s Willie’s Reserve has been a significant hit, with his branded joints, buds and an ever-increasing list of infused merchandise locating their way into dispensaries about Colorado and beyond. Alternatively of tethering the brand to a single supplier, Willie’s Reserve partners with wholesale cannabis growers about the state to guarantee a wide variety of strains and varieties. The method has helped the brand develop into a big presence, whilst offerings from Snoop Dogg and Wiz Khalifa have seemingly plateaued.

Despite the fact that a lot of the good results of Willie’s Reserve can be attributed to the recognition of the Red Headed Stranger himself, it wouldn’t have occurred at all with no Elizabeth Hogan, co-founder of GCH Inc., the corporation that owns Nelson’s cannabis brands. Whilst she’s not associated to Nelson, the strawberry blonde has offered new which means to the term “red-headed stepchild” as she plots the path to a pot empire. To understand much more about her one of a kind job situation, we caught up with Hogan when she was at SXSW in Austin.

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