Till lately, employing the net has been a largely two-dimensional encounter. Customers are restricted to stock photographs and succinct solution descriptions with really tiny else to influence their buying choices. This presents a exclusive issue for dispensaries and other cannabis firms when so considerably of their solution appeal depends on scent, sight, even really feel. So when Shopify officially launched their AR encounter for e-commerce final September, cannabis was a single market that currently had their sights set on the modify.
Augmented reality (AR) is becoming a really actual way for shoppers everywhere to discover, shop for, and understand about cannabis all at as soon as. Take into account the filters on Snapchat and Instagram as examples of AR experiences on a tiny scale. For the cannabis market, these interactive on the internet experiences are expanding. Buyers can now use their phones to project budtenders—even the buds themselves—directly into their living rooms and get up close and private with cannabis with out ever stepping foot in a dispensary.
The augmented reality of the cannabis market
Augmented reality tends to make cannabis extra accessible to every person. In Canada, a version of this accessibility comes in the kind of a cannabis kiosk powered on AR technologies. Cannvas MedTech Inc. (CSE:MTEC) (OTCPK:CANVF) teamed up with NexTech AR Options (OTC:NEXCF) in January to produce an AR-primarily based cannabis studying plan. This plan will at some point be implemented into their network of studying kiosks all through the provinces.
The kiosks themselves give cost-free, interactive educational solutions to any customer interested in studying extra about cannabis. And with the addition of NexTech’s AR technologies, Cannvas intends to refine these solutions to extend the length of the interaction and make it considerably extra memorable. Each businesses are arranging to examine important customer behavior patterns that could influence that type of memorable encounter.
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“It has been established that businesses who personalize the user encounter by means of AR take pleasure in an improvement in their buyer relations and all round profitability,” mentioned Steve Loutskou, COO of Cannvas MedTech, in the company’s January press release. “Our target by means of this partnership with NexTech is to take our Cannvas Kiosk to the subsequent level and make certain customers obtain correct and proof-primarily based cannabis facts customized to their demands and place.”
AR-primarily based educational tools are not restricted to Canada, either. NexTech lately launched an AR dispensary encounter for the legal cannabis market on their ARitize app. For dispensary owners, it is a couple of lines of code that they can embed into their items to produce exclusive AR experiences. And for customers, these AR experiences mimic that of a actual buying or educational encounter.
The app is functional on desktop computer systems by means of the company’s site. But on mobile, the app prompts customers to spot the solution on a surface, any tabletop or an uncluttered spot of carpet will operate. Then, by means of the telephone, customers can judge the size of a vape pen with the palm of their hand or zoom in on the trichomes on a bud of Berry White. Budtenders are also out there to clarify items, and there are investor’s presentations and interviews customers can interact with to answer other sorts of cannabis queries.
“It’s a bridge that brings individuals into cannabis,” NexTech COO Reuben Tozman explained to PotNetwork News through a demo of the app. “It utilizes a virtual hologram to educate you with a solution. It unpacks anything for your customers exactly where you can open it, manipulate it—the handle is all in the user’s hand.”
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Creating cannabis extra accessible is a single factor, but maintaining handle in the users’ hands is the foundation on which AR is constructed. Utilizing an app reduces the stress several really feel in a common sales atmosphere, and with AR, shoppers can go that further level to engage, ask queries, and educate themselves.
So what’s subsequent for cannabis and AR technologies?
For Tozman and the group at NexTech, they see this as a great chance to marry the quickest developing tech with the quickest developing market. The organization is operating on artificial intelligence that utilizes emotion to assist customers navigate and shop on the internet. According to Tozman, the AI can inform when individuals smile and will give recommendations primarily based on their reactions of happiness, interest, or boredom.
“We want to optimize the ecom workflow in cannabis with technologies like that,” Tozman told PotNetwork.
The reality of AR and cannabis is that it is not restricted solely to dispensaries and on the internet buying. There are possibilities blooming in developing technologies that could bring customers straight into greenhouses and extraction facilities, providing them a front row seat to every single step of the cultivation approach. NexTech has their finger on the pulse, but there is no limit but as to exactly where AR could take this market.
See the interview and demo beneath.