SweetFlower Cannabis Brand Expands Its Senior Leadership Group

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Former MedMen Government Affairs Executive Lauren Carpenter Joins as Chief Tactic Officer

CULVER CITY, Calif.March 18, 2019 /PRNewswire/ &#8212 SweetFlower, a cannabis life-style brand committed to modernizing the retail buyer encounter, has announced the addition of Lauren Carpenter as Chief Tactic Officer to SweetFlower&#8217s expanding executive group. Ms. Carpenter most lately served as Director of Government Affairs for Western States for MedMen, and at SweetFlower is accountable for building and executing corporate strategic initiatives across neighborhood, regulatory, political and organization endeavors as the firm embarks on its  dynamic development technique.

&#8220Lauren has a keen potential to meaningfully engage with elected officials, regulators and residents in the communities we serve as we additional expand our retail presence in Southern California,&#8221 said Tim Dodd, CEO. &#8220She brings market knowledge and invaluable insights in organization improvement, policy, government, neighborhood and public affairs, as nicely as a confirmed track record in navigating the dynamic and complicated organization and regulatory atmosphere vital for industrial cannabis enterprises to thrive in California and beyond. We are completely thrilled to welcome her to our group as we redefine the cannabis retail encounter.&#8221

Lauren joins SweetFlower to aid guide its speedy expansion. The firm will open its very first two licensed cannabis retail boutiques subsequent month: SweetFlower Studio City, rebranding and refurbishing one particular of Los Angeles&#8217 most established legal cannabis dispensaries and SweetFlower Melrose, positioned in one particular of the city&#8217s most well-liked retail and dining neighborhoods across the street from landmarks The Improv comedy club and Fred Segal retail shop. SweetFlower will announce added shop places in greater Los Angeles over the coming months.

&#8220SweetFlower is driven by an inclusive ethos committed to setting a new regular rooted deeply in values,&#8221 stated Ms. Carpenter. &#8220As we continue to develop, my target is to provide on that guarantee, making sure our strategic initiatives additional SweetFlower&#8217s respect for the communities we are in now and will quickly be a component of. I bring an expansive understanding of the market and a neighborhood-focused viewpoint on what performs and what doesn&#8217t in establishing genuine cannabis brand equity – we&#8217re going to do it the correct way at SweetFlower.&#8221

Ms. Carpenter has a robust background in public affairs and public policy. In her roles with MedMen, exactly where she began as California Political Director just before assuming duty for Western States, she was accountable for building and implementing political, policy and neighborhood advantages techniques, keeping robust relationships with elected officials, regulators and market influencers. Prior, she was with Wilson Public Affairs, exactly where she managed policy, public affairs and government relations campaigns for trade associations and Fortune 500 businesses. Ms. Carpenter started her profession operating on quite a few legislative and ballot initiatives across California.

About SweetFlower
SweetFlower is a cannabis life-style brand committed to modernizing the cannabis buyer encounter. The hallmarks of the SweetFlower encounter are unparalleled buyer service, the highest good quality, locally-sourced items, and retail environments distinguished by their design and style and inviting ambience. Founded in 2018, the firm is headquartered in Culver City, Calif. and has filed an application for a Cannabis Small business Permit in Culver City. SweetFlower is committed to getting an inclusive and diverse employer and to addressing the wants of the communities it serves.

Media Speak to: 
Brian T. Regan
908.399.7161
[email protected]

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