A month immediately after announcing plans to enter the retail cannabis space, comedian Chelsea Handler has taken a different step in the cannabis business and invested in cannabis-focused content material firm and life style brand Civilized. The facts relating to the investment weren’t released.

Handler and Civilized have established a strong connection given that 2018. She worked on a quantity of projects with Civilized and appeared in a series of Civilized events across Canada and the United States. Civilized and Handler carried out a tour titled “A Civilized Conversation with Chelsea Handler” across Canada final year.

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Back in February 2018, Handler announced plans to release a line of cannabis. The very best-promoting author, comedian and activist stated on her Instagram web page she was selecting a develop someplace in California.

Final month, when attending the launch of the Canndescent vape pen as a guest speaker, Handler told The Hollywood Reported she entered into an agreement with San Francisco-primarily based cannabis operator NorCal Cannabis to create her personal cannabis line.

Why It really is Crucial

Chelsea Handler is a big character and her involvement in the business offers it a powerful advocate. Her close connection with Civilized will permit the firm to produce far more exclusive content material and additional establish its presence in the cannabis events space.

Much more and far more businesses are joining forces with notorious personalities to leverage each their information and their brands in order to expand their reputation amongst shoppers and enter new item categories. Only a couple of weeks ago, Canadian cannabis producer Canopy Development Corp (NYSE: CGC) hired Martha Stewart in an advisory part to collaborate on a line of CBD goods.

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Photo credit: David Shankbone, Wikimedia

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