Continuing a clear shift towards cultural acceptance of cannabis-associated firms, a single of the biggest film, music, and media festivals in the United States is about to host upper management from Acreage Holdings, Inc. (CSE: ACRG.U OTCQX: ACRGF FSE: 0VZ). 

Chief Executive Officer Kevin Murphy will seem at South By Southwest (SXSW) in Austin, Texas this coming March 15 to speak at a panel moderated by CNBC marketplace strategist Tim Seymour. Former Republican Speaker of the Residence John Boehner – who is on the Acreage board of directors – will also speak at the panel. 

The SXSW look marks a turning point in cannabis visibility for Acreage after CBS turned down the company’s request to air a 30 second ad in the course of Super Bowl LIII final month.  

The ad spot would have shown cannabis getting utilised to aid individuals who endure from epileptic seizures and chronic discomfort situations. A longer 60 second version of the ad was later released on line and can be noticed under. 

Acreage’s look at a globe well-known conglomeration of conferences and performances like SXSW is just the newest in a string of efforts towards greater acceptance of cannabis. 

The SXSW panel is of particular of note as cannabis usage – either health-related or recreational – remains illegal below state law in Texas. Only 10 out of 50 US states have legalized recreational marijuana at this point, with all cannabis remaining illegal at the federal level. 

As a movement towards complete nationwide legalization gains steam, MedMen Enterprises Inc. (CSE: MMEN OTCQX: MMNFF) and director Spike Jonze teamed up final month to declare cannabis the “new normal” with a viral ad narrated by actor Jesse Williams. 

The challenge is anticipated to dominate the 2020 US Presidential field, with Democratic candidates in search of their party’s nomination displaying early help for wide scale cannabis legalization.  

So far Presidential hopefuls Kamala Harris, Cory Booker, Bernie Sanders, Elizabeth Warren, Kirsten Gillibrand, and Amy Klobuchar have all voiced some level of help for decriminalizing or complete legalization.  

On the Republican side, final week President Trump’s administration issued a contact for public comment on the possible for rescheduling marijuana. If it have been pulled off the existing Schedule I drug designation, firms would have far more leeway on health-related study and it could show a willingness on the federal government’s aspect to re-assume prohibition.