An unexpected name just entered the cannabis business as way of life character Martha Stewart announced she will companion with Canopy Development Corporation (TSX:WEED NYSE:CGC) and Sequential Brands Group, Inc. as an advisor on CBD-primarily based solutions.

In that function, Stewart will concentrate on establishing and promoting solutions aimed at animals when the organization completes research on the effectiveness of cannabinoids for pets. Canopy is aiming to draw on Stewart’s wide name recognition and position as a brand all her personal to fuel interest in this untapped portion of the marketplace.

The general cannabis business on each the THC and CBD sides continue to draw on star energy and nicely-recognized names to fuel new ventures and expansions into further item lines.

Earlier this week, Canopy also hired cannabis patient advocate Hilary Black to serve as Chief Advocacy Officer, when other organizations such as Supreme Cannabis (TSX: FIRE) have inked consulting offers with musicians like Wiz Khalifa.

Canopy Development Co-Chief Executive Officer and board chairman Bruce Linton commented on the new partnership with Stewart:

As quickly as you hear the name Martha, you know precisely who we’re speaking about. Martha is one particular of a type and I am so excited to be in a position to perform alongside this icon to sharpen our CBD item offerings across categories from human to animal. 

Following a series of quarterly reports all through the business showcasing higher debt and slow development, cannabis organizations have been on the hunt for new income streams outdoors dried flower marijuana or hemp-primarily based CBD intended for human consumption.

Though beauty and wellness solutions make up a important portion of these newer item lines, pet solutions from hemp are now beginning to make headlines as nicely.

Industrial hemp increasing was lately legalized following the passage of the 2018 farm bill in the U.S. final year, major Canadian cannabis organizations that currently had current know-how and infrastructure to leap at the newly opened chance.

Soon after the bill was signed into law, Canopy announced the company’s intention to invest $100 million into a New York state hemp farm to commence big-scale cultivation. CBD extracted from that farm will be utilized for solutions aimed at each pets and human shoppers.

A complete breakdown of Canopy Growth’s most current quarterly reports and cannabis stock valuation can be found right right here.