Martha Stewart agreed to be an advisor with a single of the world’s biggest weed producers, CNBC reports. She’s now playing an “advisory role” for Canopy Development and their  CBD merchandise.

What’s her job with Canopy? According to CNBC, she’ll be involved in creating a line of CBD merchandise for animals, and it appears as even though at some point she’ll branch out into edible CBD merchandise meant for humans. According to Company Insider, Canopy Growth’s stock jumped drastically in worth just after the partnership was announced.

I am delighted to establish this partnership with Canopy Development and share with them the information I have gained just after years of expertise in the topic of living,

Martha stated in a statement to CNBC on Thursday. She continued:

I’m specifically hunting forward to our initial collaboration with each other, which will present sensible merchandise for people’s beloved pets.There’s not however been any elaboration on what these initial merchandise may well be.

Canopy thinks that or weed buyers, partnerships with iconic names like Stewart are essential to developing customer trust. Even even though folks are becoming extra comfy with cannabis, there’s nevertheless some taboo they’ll will need to overcome. And that is exactly where celebrity partnerships and joint ventures come in handy.

As quickly as you hear the name Martha, you know precisely who we’re speaking about. Martha is a single of a type and I am so excited to be in a position to perform alongside this icon to sharpen our CBD solution offerings across categories from human to animal,

stated Bruce Linton, Canopy Development chairman and co-CEO.

Primarily based in Smiths Falls, Ontario, Canopy Development operates 10 licensed cannabis websites with more than four.three million square feet of production capacity. In the company’s most current quarterly earnings report, Canopy stated it sold 10,102 kilograms (10.1 tons) of pot and pot equivalents in October by means of December alone.