The world’s initial super-premium cannabis life-style brand hires customer solutions veteran, who joins the business with substantial worldwide cannabis and tobacco sector leadership encounter

LOS ANGELES – February 15, 2019 /Canna Newswire/ –  Ignite International, Ltd. these days announced the appointment of Jim McCormick as President reporting to Dan Bilzerian.

Mr. McCormick joins the business as a extremely seasoned worldwide customer goods executive with a deep understanding of brand and trade advertising and marketing, operations and provide chain, finance and scaling a small business internationally. Mr. McCormick has operated extensively in regulated markets and constructed robust brands in these environments. At Ignite, Mr. McCormick will oversee all elements of the business, reporting to Founder and Chairman Dan Bilzerian.

Previously, Mr. McCormick was the COO and CFO for KushCo Holdings Inc., the top provider of ancillary solutions and solutions to the US and Canadian cannabis sector. Mr. McCormick spent the majority of his profession with British American Tobacco (BAT) exactly where he spent 16 years in senior management roles such as 14 years overseas living in 7 diverse nations. For the duration of his tenure with BAT he effectively led industry entry initiatives, driving worldwide brand expansion and optimizing international provide chain operations.

Mr. McCormick stated “I am thrilled to enable lead Ignite and have the chance to perform with Dan Bilzerian to fulfill the Company’s vision of establishing a actually worldwide premium life-style brand. Dan’s basic belief in performing factors the suitable way, with our buyers in thoughts, created it an straightforward decision for me to join Ignite. I appear forward to leveraging my encounter to enable create this excellent brand and capitalize on its early accomplishment.”

Stated Dan Bilzerian, “As you know, I’ve committed to executing all the things about Ignite at the highest level attainable to create the business into a planet-renowned cannabis brand. When the chance presented itself to add an executive of Jim’s caliber and worldwide encounter to lead our management group, I did what ever it took to make it come about. Jim’s worldwide encounter operating in extremely regulated markets such as the US cannabis sector created him a excellent match for Ignite.”

About Ignite International, Ltd.
Founded by Dan Bilzerian, primarily based in Los Angeles, and spanning a wide selection of cannabis and CBD solutions, Ignite desires to adjust what customers, and society, assume about cannabis and CBD. The business delivers consumers superior strains of cannabis and the purest CBD solutions attainable. Ignite has constructed the world’s initial super-premium cannabis life-style brand, at the moment for sale in dispensaries across California with the company’s CBD solutions sold nationally on-line. From packaging and branding, to what’s inside, Ignite delivers at the highest caliber of levels by no means prior to observed in this new sector and builds on the foundation that trust and excellent actually matter. For extra data on Ignite’s comprehensive line of solutions, stop by Ignite.co.

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Matt Kovacs
BLAZE PR
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