Didn’t Win the Ontario Cannabis Lottery? What to Do Subsequent.


The curious case of retail cannabis in Ontario continues. To totally have an understanding of what’s going on and what takes place subsequent in the Ontario cannabis market, we have to have to begin at the starting.

The State of the Ontario Cannabis Sector

When Canada legalized cannabis, the federal government permitted provinces to generate their personal structure for regulating their neighborhood market. In the starting, Ontario announced all retail cannabis sales would go via a publicly owned entity. Months later in an unexpected twist, Ontario repealed that law and produced it feasible for privately-owned cannabis retailers to apply for a license. The province announced they anticipated 500-1,000 licenses would be granted and retail sales would start April 1, 2019.

A lot of possible cannabis entrepreneurs jumped at the chance and set off to full the excellent Ontario cannabis retail application, scope out the best retail space, and start negotiations with possible investors. But just days prior to the application deadline, the Alcohol and Gaming Commission of Ontario (AGCO) produced however one more surprising announcement: they instituted a short-term cap on licenses, supplying just 25 for the whole province to begin. To get 1 of these 25 golden tickets, interested parties had to submit their name to a lottery program. Shockingly, a lot more than 17,000 men and women did so.

Now that the 25 winners have been chosen, there are thousands of men and women questioning what takes place subsequent and regardless of whether they will ever have one more possibility at opening a retail cannabis retailer in Ontario.

Didn’t Win an Ontario Cannabis License? Here’s What is Subsequent. 

We’ve heard from so lots of possible cannabis entrepreneurs expressing disappointment in the procedure. When private retail sales have been initial announced, men and women jumped at the concept. A lot of have signed leases for retail space, engaged in fundraising talks, and spent legal costs to get their application just appropriate.

Some have really actually provided up, but we do not advise that! Correct now, these 25 men and women selected in the lottery are at present applying for their complete license and gearing up for April 1 sales. And they could drop out of the procedure at any time. If their complete application is denied or they willingly drop out, one more interested celebration will be selected. And even if you do not get fortunate on that front, the province has repeatedly assured the public that this license cap is only short-term. It will hopefully be lifted no later than December 2019.

So what can somebody stuck in cannabis purgatory do till then? If you didn’t get picked in the Ontario retail cannabis lottery, right here are 5 factors you can do till you lastly get that license.

1. Generate Brand Awareness &amp Create an On the web Following

Let’s begin with a small case study. Tokyo Smoke, now 1 of the biggest cannabis retailers in Canada, started as a coffee shop. Even though awaiting federal legalization, Tokyo Smoke had the foresight to open retail areas supplying coffee and beautifully developed cannabis accessories. They constructed their brand on social media, exhibited at cannabis events, and garnered a cult following — all although under no circumstances promoting any cannabis whatsoever. And then after Canada flipped the switch on legalization, they inked a multi-million dollar licensing deal with 1 of the biggest licensed cannabis producers in the nation.

This story is vital for the reason that it serves as a blueprint for all the other would-be cannabis retailers awaiting their license. Create a powerful brand on line, establish a presence inside the Ontario neighborhood, get men and women excited to shop for cannabis in your retailer 1 day. Then after you get your license, your prospects are currently there waiting.

two. Make Retail Style Choices

It is a sad truth that lots of men and women are sitting on highly-priced cannabis retail leases, one thing they signed up for prior to the short-term license cap was revealed. What do men and women do with these retail areas devoid of a retail cannabis license? You could take immediately after Tokyo Smoke and make coffee shops with cannabis accessories. Or you could forego the espresso machines and only sell cannabis accessories for the time becoming.

No matter what you determine to sell in that retail space for now, you can use the chance to set oneself up for retail cannabis. Set your retailer up in the precise retail style you would use for retail cannabis. And after the license cap is lifted and your Ontario cannabis retail application is authorized, all you have to do is stock the shelves!

three. Find out All You Can About Compliance

Do you know what can be printed on cannabis retail bags below Ontario’s law? Do you know what is essential for tracking cannabis? Are you in a position to promote your cannabis retailer on line? What do you know about client obtain limits? Understanding the nuances of cannabis compliance will only make you a greater cannabis retail owner. And it will strengthen your Ontario cannabis retail application as properly.

If you are not positive exactly where to begin with Ontario cannabis compliance, we’ve compiled a brief summary of relevant guidelines and regulations. The AGCO gives sources on their website as properly.

four. Opt for a Dispensary POS System 

Federal law states that each and every cannabis sale have to be traceable back to the employee that carried out the transaction and all cannabis moving in or out of your retailer have to be tracked in a way that enables for solution recalls and limits diversion to the illicit market place. Accordingly, the Ontario cannabis retail application contains a section particularly on your proposed program for meeting these tracking specifications. A excellent way to beef up your application is realizing specifically which dispensary pos system you intend to use.

You can even take that a step additional. If you have a retail place and program to use it for one more objective till you get your cannabis retail license, go ahead and begin working with that cannabis-friendly POS. Cova is currently setting up non-cannabis retail areas with our POS and digital signage so that after they’re licensed, their employees is currently educated in the program.

five. Apply for a License

Even though there is that pesky short-term license cap in spot, you can nevertheless submit your complete Ontario cannabis retail application to the AGCO. Use this time to craft the excellent application, sparing no detail. You will have a leg up on the competitors by currently possessing a secured and authorized retail place, a brand presence in the neighborhood, and compliant inventory tracking systems in spot. The AGCO is accepting applications till December 13, 2019 (when the license cap is anticipated to be lifted).

We know this cannabis purgatory is frustrating for these who have been expecting an Ontario retail cannabis license. Do not give up on your dream of owning a cannabis retail retailer, alternatively use this time to set oneself up for results.

To assist make the application simpler, download our absolutely free Ontario cannabis retail application supplement to assist with record maintaining and tracking portion of the procedure.



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