Why fonts matter and the challenges involved in cannabis branding


Although it could appear like there’s an endless array of fonts to pick from, most can be slotted into a single of 5 style groups: serif, sans serif, slab, script, and show, which is also at times referred to as decorative.

Serif and sans serif are the two most critical font groups to get to grips with. Certainly, serif is almost certainly the oldest style of font in use, with written records of it dating all the way back to the 5th century BC. Serif fonts are characterized by a distinguished mixture of thick and thin lines and are most typically connected with luxury brands and luxury industries. Giorgio Armani is a single of the most renowned luxury brands to don a modern day serif font as its word mark logo.

Sans serif fonts, on the other hand, do not have the tiny “feet” that serif fonts have. Nor do they combine the use of thin and thick lines. They ooze strength and clarity, creating them fantastic for brands with a modern day appeal. Heavier designs can at times really feel masculine and really hard-operating, when thinner sans serif fonts have a particular glamor and nobility about them. The Facebook perform mark logo is a clear instance of a heavy sans serif font in action.

On major of picking the kind of font that ideal reflects brand identity, it is also critical to look at the influence that font hierarchy can have on a brand’s potential to communicate effectively and with goal. A packaging style, for instance, is most likely to exhibit at least 3 unique fonts or font designs at when: a single for the name of the solution, a single for the name of the brand, and a single for detailed facts about the solution, the package contents, and/or the components. Most logos styles have a tendency to incorporate the use of two unique fonts, or font designs: a single for the solution name and yet another for the tagline.

Profitable font hierarchy is all about contrast. This logo, made for Humboldt County Indoor (HCI), presents a clear demonstration of font hierarchy at its ideal. The whole brand name is written in the very same sans serif font, but unique mention is offered more than to “indoor” farming methods by merely employing a adjust in font size for emphasis.

Native Humboldt Farms has been cultivating on the very same farm for numerous years and feels a deep connection to the land and its history, which is why a classic serif font seemed most appropriate for their branding demands.

Satva Botanicals, on the other hand, required an sophisticated font to match the fashionable nature of their hemp skincare and aromatherapy goods. A standard serif font would have been as well classical for this brand, which is why we went for a glyphic serif. Glyphic serifs emulate inscriptions and can be distinguished by their triangular-shaped serif styles. The distinction in size and the added bold function of SATVA is all that was required to proportion a font hierarchy that operates.

With luxury brands leaning toward serif fonts and forceful corporates squeezing out the prospective of the sans serif group, are there any indications that the cannabis business could be drawn to a particular style of font as time moves on?

Well… perhaps.

Out of all the doable directions that cannabis fonts could take, two appear to dominate: premium, but cost-effective indulgence, followed by wellness-supporting. The decorative and sans serif fonts that we’re accustomed to seeing on overall health meals goods, perform genuinely nicely with edibles and topicals. Similarly, the classic serif, employed to denote a sense of luxury, is each well known and helpful. So, if any two font designs had been to reign in the cannabis business, we’d spot our bets on premium top quality and wellness-supporting. Time will inform.


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