Historic Very first: Cannabis Education Campaign Kicks Off Through NFL Super Bowl LIII


Twelve 30-Second Spots Debut Through Super Bowl Broadcast on CBS Affiliate in USVI

LAS VEGAS – February four, 2019 /Canna Newswire/ –  A ladies-owned digital advertising and marketing agency created history this weekend by managing to air its cannabis education advertisements throughout the a lot-coveted Super Bowl LIII broadcast. Featuring the Rastafarian Senator who led the fight for legal cannabis in the U.S. Virgin Islands, the spot is the initially in a series for the cannabis on line Television network Hmm Did You Know (HDYK) showcasing prominent voices from the cannabis market and neighborhood.

A total of twelve :30 industrial spots aired throughout Super Bowl LIII programming on the USVI CBS affiliate, marking the initially broadcast of a cannabis-centric public service announcement throughout NFL programming. The historic campaign is a item of 420MEDIA, a Seattle, NYC and Nevada-primarily based digital advertising and marketing and media agency serving the legal cannabis market.

Airing of the PSA throughout the pre-game Super Bowl LIII can be noticed right here: https://youtu.be/GW7JXvTuf68

In January, 2019, U.S. Virgin Islands Gov. Albert Bryan Jr. authorized a new healthcare marijuana law producing the territory the most current Caribbean jurisdiction to open its doors to cannabis corporations and possible new tourism possibilities. The move has been years in the producing, with voters obtaining favored healthcare cannabis in a 2014 referendum. In addition to the U.S. Virgin Islands, other U.S. territories that have authorized MMJ involve Guam and Puerto Rico.

It is only fitting then, that the spots that aired throughout this Sunday’s Super Bowl broadcast function former Senator Optimistic T.A. Nelson, the seven-term Senator from the island and now the commissioner nominee to the Dept of Agriculture, who was amongst the most prominent voices top the fight for marijuana law reform.

“The rationale behind medicinal cannabis is actual, the science is actual, the economics behind it is actual, the overall health behind it is actual, and the possibilities behind are incredibly real” says the former Senator in the spot advertising Hmm Did You Know On-line Cannabis Television Network.

“I am very excited and honored to be functioning with 420MEDIA, on the frontlines in the battle for legalization,” Senator Nelson mentioned. “We ought to hold up the fight till the old wall of prohibition is totally broken down! Our collective efforts continue to alter the mindset of men and women who have been bombarded with propaganda for more than 80 years. Education is the essential to removing stigma.”

“For years, there has been pushback on the national level, but nearby media markets with legal cannabis are gradually altering,” mentioned 420MEDIA CEO Kerri Accardi. “We are very grateful to the USVI for taking the initially step to educate the mainstream audience about the advantages of cannabis. This is the initially of quite a few slated for the cannabis education and awareness campaign with other renowned cannabis authorities in the sports, healthcare and entertainment field sharing their wealth of information and facts about advantages of healthcare cannabis. We appear forward to breaking via new markets, and reaching audiences in legal cannabis states,” she added.

The public service announcement was co-sponsored by 420MEDIA along with a number of cannabis-primarily based organizations and corporations which includes:

  • Humboldt Grace, a lady-owned cannabis strategic consulting enterprise. Founder Lelehnia Du Bois provides her 45 years of practical experience to educate on the cannabis culture, perform with person, corporations, and organizations to create thriving approaches, and advocate for a healthful and sustainable market.
  • The Marijuana Business enterprise Association (MJBA), a top cannabis company organization and publisher of the MJNews Network and Marijuana Channel 1.
  • Nature Nurse Solutions, using the energy of nature and understanding of medicine to produce solutions that assistance the biological Endocannabinoid program. Nature Nurse is a beautifully blended and synergistic mixture of ancient plant wisdom which has been expanded upon via science to produce higher-top quality, uncomplicated to use solutions to incorporate into each day life supporting overall health and effectively-getting.
  • Curved Papers, a new twist on Rolling Papers, Curved Papers was founded by Michael O’Malley, an MIT-educated entrepreneur whose revolutionary patented curved design and style tends to make joints Uncomplicated to Roll.
  • Essential CBD: Age Essential pharmacy, investigation and wellness is your nearby neighborhood and compounding household pharmacy Sarasota. By functioning in the healthcare field closely with physicians and sufferers for a number of years, their major commitment is to serve men and women who endure from chronic circumstances such as discomfort, inflammatory circumstances, and pressure.

About 420MEDIA
420MEDIA, a ladies-owned cannabis advertising and marketing agency with offices in Seattle, New York and Nevada, provides a exceptional mixture of complete-service digital advertising and marketing solutions, media distribution, and market experience. Our team’s practical experience enables 420MEDIA to present the complete variety of solutions required to efficiently craft and execute advertising and marketing tactic in the cannabis sector. To see our current reel and our marketing packages, please log on to http://www.420media.us.

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Media Get in touch with:
Janet Vasquez
[email protected]
+1 917-546-2003


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