We reside in a globe that relies on information, and this consists of the cannabis business. Even so, not all information is equal.
Here’s a sentence I want you to commit to memory:
Good quality information supports high-quality choices and delivers high-quality outcomes.
Got it in your head? Create it down, paste it on your wall, but do not neglect it, since if you are applying terrible information to make company choices, the resulting outcomes of these choices will be disappointing (or disastrous).
What is Good quality Information?
Good quality information ticks 5 vital boxes:
- Correct: It is right.
- Indispensable: It is mission vital to the requires and targets of the company.
- Extensive: It supplies a complete image rather than just bits and pieces.
- Timely: It is not outdated.
- Understandable: It can be extracted in a usable format for interpretation and use.
Assume of information as a precious company asset and devote adequate price range and sources to collecting it and applying it proficiently.
The Expense of Negative Information
If the information your company makes use of is inaccurate, irrelevant, incomplete, outdated, or not possible to realize, then the choices you make primarily based on that info will not provide optimal benefits – or worse, your choices could be fully incorrect and lead to important losses.
Analysis by IBM located that poor choices created primarily based on terrible information price the U.S. economy about $three.1 trillion dollars per year. In addition, Experian located in its investigation that the bottom line of almost 90% of all U.S. corporations is straight and negatively impacted by terrible information.
In simplest terms, low high-quality info can lead to missed possibilities and huge errors that impact sales, income, brand reputation, and much more.
The Causes of Negative Information
Most generally, terrible information is triggered by a single or much more of the following components:
- Missing: Info is not incorporated in the database at all.
- Inaccurate: The info is incorrect.
- Erroneous: The info was entered into the incorrect field.
- Non-conforming: The info hasn’t been normalized primarily based on the processes place in spot to standardize it.
- Duplicate: The info seems in many records.
- Mistyped: The info was entered into the database incorrectly and consists of misspellings and typographical errors.
When you are building your personal repository of information or you are licensing information from a different supply in the cannabis business, it is critical that the provider has extensive procedures in spot to enhance the high-quality of the info to the extent probable.
Dangers to Your Enterprise if You Use Negative Info
The dangers to your company if you use terrible information are merely also huge to ignore. From losing a sale to a public relations disaster, right here are some frequent difficulties you could incur if you rely on low high-quality info to make company choices:
- Errors in item deliverables
- Misaligned marketing and advertising and sales methods and budgets
- Failure of marketing and advertising and sales efforts
- Enhanced churn price
- Lost sales and income
- Reduce client satisfaction
- Decreased client loyalty
- Damaging publicity
- Distorted reporting metrics
- Decreased productivity
- Decreased customer self-confidence
This list is not exhaustive, but it does give you an thought of how far-reaching the effects of relying on terrible info can be to your company. Tread very carefully and do your due diligence to make positive the supply of the information you are applying is giving correct, indispensable, extensive, timely, and understandable info.
The Worth of Good quality Information
When you have access to high-quality information, you and your group have self-confidence that the choices you make are nicely-informed and backed by quantifiable proof. As a outcome, absolutely everyone is much more probably to commit to your company methods, and they’re improved positioned to seize possibilities and thwart threats when they present themselves.
The cannabis business is developing rapidly, which tends to make it a single of the most hard industries to gather trusted info for, but do not let that discourage you. The trick is to locate trusted sources by asking the correct inquiries.
Use the info in this write-up to enable you do your investigation and locate the very best cannabis business information supply. Right here are a couple of inquiries to enable you get began:
- Exactly where does your information come from?
- How do you gather your information?
- How generally is the information updated?
- What actions do you take to make positive the information is correct?
- What processes do you have in spot to standardize the information, eliminate duplicates, and repair errors?
- Can you describe some of the solutions for extracting the information so it is valuable and understandable for me and my group?
Locating Good quality Cannabis Business Information to Develop Your Enterprise
There are lots of information providers in the cannabis business, but as in all industries, all of these providers do not supply the similar level of high-quality in the info they gather and provide to customers.
The Cannabiz Media License Database is diverse since the investigation group requires many actions to gather, confirm, and cleanse the information customers rely on to make vital company choices and to develop their cannabis-associated corporations.
Cannabis Media has a employees of expert researchers, lots of of whom have sophisticated degrees, who function with regulators to acquire this info. The researchers then scour many sources to add to this info in order to make it much more precious and actionable. Lastly, the researchers contact license holders to confirm what they located and add precious marketplace investigation information that can only be obtained through the phone.
You can schedule a demo to see the Cannabiz Media License Database in action and understand much more about how the group guarantees the information is correct, relevant, total, existing, and understandable for you.
Susan Gunelius, Lead Analyst for Cannabiz Media and author of Marijuana Licensing Reference Guide: 2017 Edition, is also President & CEO of KeySplash Inventive, Inc., a marketing and advertising communications firm supplying, copywriting, content material marketing and advertising, e-mail marketing and advertising, social media marketing and advertising, and strategic branding solutions. She spent the initially half of her 25-year profession directing marketing and advertising applications for AT&T and HSBC. Currently, her clientele consist of household brands like Citigroup, Cox Communications, Intuit, and much more as nicely as modest companies about the globe. Susan has written 11 marketing and advertising-associated books, such as the very well-liked Content material Marketing and advertising for Dummies, 30-Minute Social Media Marketing and advertising, Kick-ass Copywriting in 10 Simple Methods, The Ultimate Guide to E mail Marketing and advertising, and she is a well-liked marketing and advertising and branding keynote speaker. She is also a Certified Profession Coach and Founder and Editor in Chief of Females on Enterprise, an award-winning weblog for company females. Susan holds a B.S. in marketing and advertising and an M.B.A in management and technique.